Below are the 2 most recent journal entries recorded in stephanharre49's InsaneJournal:

Thursday, February 9th, 2012
6:23 pm	The Reason For Magazine & Brochure Printing Knowing How Magazine & Brochure Printing Works Magazine & brochure printing is a part of most publishing companies. It is a part of the company who has most of the excitement and which is deadline driven. It is the place where there are a lot of designing and layout happening. Highly, qualified, graphic designers complete the layout and design. The individual editors, the editor, writers and freelancers write and prepare the articles and the copy. It is an in-house printing project and this makes coordination much easier. The publications in question are both seen as high gloss and high quality publications. They do need good resolution photographs and very often, the publishers have their own photographers on board. These shoots are done in-house, but they sometimes require external photographers for nature shoots and outdoor shoots for its specific lighting. The photographs, which are needed, should have the best quality in terms of its lighting and resolution. The layout of the publication usually follows a particular format for as long as it is in print. There might be some changes to this, should the publishers feel that it needs to address a different target market or age group. When It comes to brochures, the same procedure is followed as that of the magazines. It will also be a glossy output, which could be determined by the type of paper being used. The gloss could also be created by the application of varnish being used. You could use it on the cover only, and then have inners on matte paper stock. It can also be spot varnish as in the case where you would like to highlight certain images or photographs. An example would be a retail brochure for high-end products for sale or in some instances the more affluent real estate agencies would print colourful publications for the advertising of their more upmarket housing sales. This could be a once off publication whereas the other publication could be a quarterly or monthly publication (or even bi-annually). There are writers, freelance writers and editors engaged in setting up the different sections of the reading matter. The different sections could be for food, lifestyle, craft and any other parts, which the current issues would benefit by. The editor would decide what is to be included. The brochure is different in terms of its application and often finds its way into the main publication as an advertisement. It should compliment it and should therefore also be published as a publication of high standards. Sometimes matte paper or varnish is used to give the magazine and the brochure a different look from the rest. As everyone knows, the magazine cover could be the most significant part of any publication. The cover has the power to trigger a buyer to pick it up and buy it. It is possible to see this in the event you pay a visit to a newsagents and observe the covers on numerous magazines. Magazine & brochure printing printing is done by publishing companies because of their high standards. The brochures are requested by clients and are therefore often done to there specifications, although they sometimes give the designers more freedom to design and do their own layout. (Comment on this)
Tuesday, January 31st, 2012
6:45 am	The Reason For Magazine & Brochure Printing Most publishing houses have a section dedicated to magazine & brochure printing. It is often the more exciting part of any publishing company as these are colorful and require design and layout skills. The qualified graphic designers do most of the design and layout and the writing of copy is done by the editorial staff. Most of the publishers have their own in-house printing presses making proofing and the signing off on jobs that much easier. The most important aspect of these publications are that they are high quality and requires high quality photographs as well. They have their own photo shoots by an in-house photographer or they would bring in a photographer if they need a particular styling to the photographs (specifically as in fashion shoots). This is to be assured that they get the best resolution photographs with which to work. Magazines comes with an established format and layout for the duration of its life. It is usually for it to be a recognizable brand. Each one usually target specific audiences, but if this changes, it would usually affect the layout and format in that a new target market needs to be addressed. High-end brochures follow the same production as the other publication would. It will also be of high quality and a glossy product. What makes both glossy could be the paper stock or the fact that they would use varnish for it. Sometimes the varnish or gloss paper stocks used throughout or the inners would be matte. Spot varnish is often applied to certain areas, such as photographs which need to be enhanced. It works well with brochures which is published to promote high-end products or upmarket housing. These types of brochures can be expensive and will thus be a means of showing high profits of these businesses. This will also show that they have what it takes as a business. The magazines are usually produced as monthly, bi-annual or quarterly publication. It is often divided into various parts which is run by the editors for each, an overall editor and the copy brought together by writers and freelance writers. The parts are divided into food, crafts, lifestyle and other sections and different additional information added to it. The overall editor decides what would be included and what should be excluded or can stand over for the next issue. The places where the brochures will be used are different to that of most other publications. It is more of an advertisement or promotional tool. This is why it has to fulfill high standards as well and this means a glossy output. Matte paper or matte varnish is often used as it also gives a great finish. It also gives the publications a different look and feel. As everybody knows, the magazine cover will be the most significant component of any publication. The cover has the power to result in a buyer to choose it up and obtain it. You can see this should you check out a newsagents and observe the covers on several magazines. The brochures are often done for clients, who would pay for design, layout and print. The revenue from the magazine & brochure printing goes back into the coffers of most publishing companies. (Comment on this)